By Royal LePage
[Continued from a previous issue of Terrequity Realty Insider]
Step Two: Hiring an Agent
Now that you’re ready to sell, the next thing you should do is list your home with a real estate agent. Because the reality is, selling a home involves a great deal of research, paper work, effort and most importantly, trust. Ideally, you should seek out an agent that has a good knowledge of your neighbourhood and local market trends. A good agent will provide a wealth of knowledge and breadth of services that will help you accomplish your goals.
At Royal LePage, we’re committed to helping you and our agents have a fiduciary duty to act in your best interests, to be completely transparent and accountable.
Step Three: Listing Your Home
Your home is about to make its big debut on the market. And there’s more to it than sticking a sign on your lawn and doing an MLS listing. Establishing a home’s true worth can be tricky. A Royal LePage agent will be there to make sure your home is poised for success. Here’s how they can help:
- Set a price – This isn’t as easy as you might think. Price your property too high and buyers won’t be motivated. Price it too low and you stand to lose thousands. A Royal LePage agent can help by doing a complete property profile of your house, including current condition, location, surroundings, special features like a view from the property or high ceilings; a comparative market analysis that will show you what houses in your area have sold for in recent months, and a total market overview. Your agent will take into consideration as many factors as possible to accurately assess the fair market value of your property so it sells fast while maximizing your profit
- Market your home – No matter how well your home is priced you will need a sound plan to attract buyers. That’s where your Royal LePage agent will offer invaluable experience. Aside from newspaper advertising and listing your home on the Multiple Listing Service (MLS), they will work with you to create a “features sheet” or video to make your home stand out from the pack. They will also market it through blogs, social media channels, various websites and their own personal peer network. Royal LePage agents also have a national network of 14,000 on which to draw upon for contacts and referrals
So now you’re fully committed. It’s time to make your home shine. But how to show it in the best light?
Stay tuned for the next issue of the Terrequity Realty Insider...